What it is
Analytics is the one place every area's numbers come together. You don't need to visit each page to see how it is doing.
- Summary → Across QualiFlow: one tile per area: Leads, Conversations, Aria replies, Bookings, Agreed sales, Calls, Chatbot chats, Form submissions, Campaign sends and Campaign opens. Each tile shows the period's number, the change against the previous period, and a small trend. Select a tile to open its tab.
- Chatbot: the same numbers as the Chatbot page's Analytics tab, for all your website chat widgets together or one at a time. Shows visitors, chats started, leads captured, bookings, chats handed to the team, response time, busiest hours, websites and top questions.
- Forms: every form and survey together. Shows views, submissions, conversion, new leads, where responses came from (QR code, website embed, link) and the top forms. Choose one form in Form, or select a form's name to open its own Analytics tab.
- Campaigns: Aria Campaigns and email campaigns for the period. Below them is Campaign Designer, with each started campaign flow's sent, opened, clicked, replied, unsubscribed and booked results since it started, sends by channel, and the run success rate.
- Journeys: what each automatic journey did: runs, messages sent and delivered, replies and bookings. Select a journey to open it in Journeys.
- Calls: calls answered by Aria and by the team, calls the team made, missed calls and voicemails, how calls ended (the outcome picked after a call), average talk time, and recordings ready to play.
- Sales & visits: the funnel from lead to sale (it was called Funnel).
Each area has its own colour on every tab: chatbot green, forms blue, calls teal-green, campaigns pink, Aria purple, sales gold. A channel keeps the same colour everywhere.
How to use it
- Open Analytics. Summary opens first, with Across QualiFlow at the top.
- Set the period once in the date bar (Last 7 days, Last 30 days, Last 90 days, Custom and more). Leave Compare on to compare with the period before. Every tab uses this period.
- With more than one location, choose This location or All locations.
- Select a tile, or a tab, to see the details.
- To download what a tab shows, select CSV or Excel at the top of the tab. This needs the Export data permission, and each download is noted in the audit log.
What the data means
- "Not recorded yet" means QualiFlow cannot measure that number yet, for example the average talk time when no call had a duration. It is never shown as 0. "Coming with the next update" marks a part that arrives with the next release.
- Chatbot and Journeys keep 7, 30 or 90 days. For any other period they show the nearest one and say so under the tab title. Chatbot chats count website chats whose first visitor message is in the period, including test chats from your own computer, exactly like the Chatbot page. Visitors add up per widget.
- Campaign sends count marketing messages the provider accepted (email, SMS and WhatsApp campaigns and Campaign Designer). Campaign opens count campaign emails first opened in the period. Campaign Designer results run from each campaign's start, and the run success rate covers runs finished in the last 7 days.
- Calls: "Answered by Aria" means calls to your number that Aria picked up, including calls she then passed to the team. Forms and campaigns cover the whole workspace; the other areas follow the location choice.
- Who sees what: Owners see every tab. Staff with Analytics View see Forms, Campaigns and Journeys with the insights tabs; Chatbot and Calls are Owner-only. Campaigns needs a plan with Campaigns, and Questions and Advanced need Ultra Flow and up; on Smart Flow these show an Upgrade card with sample numbers, never your own.
Possible issues and fixes
A tile shows "No activity last period"
Symptom: A tile has a number but no percentage. Why: There was nothing in the previous period, so there is no percentage to show. Fix: Nothing is wrong. Choose a longer period to compare. How to check: Turn Compare off and on, or pick Last 90 days; the tile then shows a percentage once both periods have activity.
Calls are all 0
Symptom: The Calls tab says No calls in this period. Why: No call reached QualiFlow in the period, or no phone number is connected. Fix: Connect a phone number in Settings → Connections and turn on Aria for calls, or log calls from a contact. How to check: Make a test call to your number, then select Refresh in Analytics.
The Excel or CSV button is missing
Symptom: There is no export on a tab. Why: Downloads need the Export data permission. Fix: Ask your Owner to turn on Export data for you in Settings → Team & roles. How to check: Reload Analytics; CSV and Excel appear at the top of the tab.
